![]() ![]() It's not unusual for some retailers' Black Friday prices to change by a few cents from one year to the next, and for analysis purposes we've generally been treating any change less than $1 as being the same deal. Even the T-fal cookware set, which stays at $49, has a different assortment of goodies in the box. The Rubbermaid storage likewise ups the ante from 26-28 pieces to 34-36 pieces, and those eight extra pieces raise the price by $.52. The bright orange Rachael Ray cookware that's been in every ad for the last few years adds 2 pieces and $8 to the price tag for 2015. Those small kitchen electrics once again include a griddle, slow cooker, a coffee maker, and some mixing bowls, and they'll be sold for just $.05 less than they did in 2014 (which we put in the "close enough" category), but only 4 of the 8 items listed there were also in last year's ad. However, despite the visual similarities, there aren't actually many true repeats here. Pyrex and Rubbermaid storage sets? Check. The graphic design team responsible for putting together Walmart's Black Friday Ad does a pretty good job of making each ad unique, changing layouts and colors from one year to the next and more or less wrecking our plans of putting them side by side to show visually just how alike the sales really are. Ginni Thomas texts about overturning 2020 vote: Three questions The Visual Comparison: Translation: That doorbuster you want still may not be online, but if it is then you might have to be awake and ready to shop as early as 3am (if you're on the East Coast) on Thanksgiving morning to have a shot. In-store shoppers, though, will be waiting until 6pm to grab their doorbusters. According to a press release issued Thursday morning, most of the items (about 96% according to some reports) in the ad will be available to buy online, and the online sales will start at 12:01am PT on Thanksgiving morning. The 1-Hour Guarantee and wristbands for high-demand items are back, and this year Walmart is striving to make things easier than ever for their customers. “Our customers can count on us to deliver three things on Black Friday – we’re offering amazing prices, we bought deeper on the gifts they want, and we simplified the shopping experience in stores and online,” said Steve Bratspies, chief merchandising officer, Walmart U.S. It's no surprise that Walmart's 2015 Black Friday sale does exactly that. And they do, with aggressive pricing, innovative inventory strategies, and sheer force of will. Walmart's not shy about telling the world that their goal is to win Black Friday every year. ![]()
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